Joseph Melles had been working at Wendy’s for a few months when he began to post videos to Snapchat’s Spotlight feature in hopes of landing some of the $1 million per day prize money the company was offering for videos that went on the app.
Snapchat set the bar last year when it announced it would pay out Spotlight creators from a pot of $1 million per day that the company promised it would continue to pay at least through 2020.
“It’s sad because I worked really hard every day putting the hours in, but they haven’t paid me,” he said. “If they keep on skipping people like this, I feel like a lot of people will leave,” said Melles, who now spends his time creating YouTube videos.
“We have seen incredible creativity and growth on Spotlight this year, including a tripling of daily submissions quarter-over-quarter and all-time highs in the daily number of creators posting to Spotlight since June 1,” a Snap spokesperson said in a statement. “While this growth has made our incentive program more competitive, more creators are receiving Spotlight payouts than ever before, and we have recently rolled out a wide variety of new programs and tools to help creators continue to grow and monetize with Snapchat.”
“Now it’s like ‘Oh I got 300,000 views. Maybe, if I’m really lucky, I’ll get paid,’” Anvar said. “Is it worth making content anymore because it seems like it’s a random raffle who gets paid and who doesn’t.”
“From what I see on Spotlight, there’s no good content. Everything I see on Spotlight I could see on TikTok or Reels or YouTube Shorts. It’s pretty much all the same content now,” Gaddy said. “It used to be like actually looking at somebody’s Snapchat story. Spotlight used to be way more interesting.”